EchoBlogger

Well after launching Guruji Music Search Engine in August 2008, Guruji took one more step ahead and introduced Guruji Ads.

Guruji Ad network for Publishers is known as AdGuru and for Advertisers, it is called AdYantra.

Guruji Ads when compared to Google Ads are somewhat similar. The textual ads are not site targeted in many cases, while the image advertisements will give same look as Adsense.

Even one can use Google Adsense along with Guruji Ads. Guruji.com uses Google Ads + Guruji Ads on their search engines

Coming to the ads performance, the click through rate (CTR) is poor. Some times with a good ad impressions[ad views] we can get some amount without any clicks. And some times even with clicks, there is no earnings !!

I was getting around Rs.0.8 to Rs.1.5 per click withe few ad views. I got a maximum of Rs.10 in one day with 8 K ad views and just 1 click. So regarding the PPC it depends on your blog readership and its traffic stats.

Payout:

There is no indication of minimum payout at the AdGuru Publisher site. But the minimum payment is considered to be Rs 2500 /- for Indians and $250 for non-Indians and the payment method is by cheque. There is no option provided to choose the minimum payout and payment method. For Indians, you need PAN to get your payments.

So far I have made nearly Rs. 396 /- from AdGuru. And it may take some more time for me to get a pay cheque from Guruji.

One thing that needs to be pointed is that even Guruji is not promoting its Ads(AdGuru) in a full fledged manner. They are using Google Ads along with Guriji Ads as Sponsored Links. They can use Guruji Ads alone for promotion.

A Google Adsense disabled publisher will surely look for other alternatives and surely Guruji’s AdGuru is one for them.

On the whole it will take a lot of time for AdGuru to become as popular as Adsense since it is beta state. Hope Guruji will become Indian Google Adsense in the future !!

Links: Guruji Ads

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